Users will soon have a new feature that allows them to cut down on the volume of AI-created media appearing in their feeds. This step comes as the platform disclosed that it currently hosts more than 1 bn content made with AI.
Trial and Implementation
The new functionality is in a pilot phase over the following weeks before a full-scale launch. This advancement coincides with a rise in AI content, spurred by new video-generation tools.
AI Proliferation Online
It has been noted that approximately a tenth of the quickest rising video streams on a competing service only show AI-generated videos. A large amount of this content is deemed “AI slop”, a phrase for substandard, mass-produced content that is often nonsensical or dreamlike.
Our research shows that many people like content produced via AI tools, ranging from digital art to informative clips, and we aim to provide users the power to adjust the amount of that, depending on their own preferences,” stated a platform representative.
Scale of AI Content
TikTok disclosed that there are presently over a billion videos on its service tagged as AI-generated. Collectively, in excess of 100 mn media items are uploaded to the service every day, making clips made by AI a relatively small portion of its complete catalog.
How to Adjust Settings
Users will be in a position to decrease or raise the volume of AI-generated videos they view by using the content preference option in the app and picking “AI-generated content”. Further subjects that currently be adjusted under the filter encompass politics, style, cosmetics, and movement.
Platform Guidelines
The platform’s policies mandate creators to label convincing artificially created content, and it forbids dangerous deepfakes of public figures or critical incidents. Any authentic-looking artificial content that is not labeled can be removed under its community policies.
Additionally, the platform will from now on attach an artificially created label to content produced via its proprietary AI systems, or flagged by an industry-wide initiative for identifying AI-generated material. This step is designed to help prevent users from trying to evade the labeling process.
Responsible AI Funding
TikTok is additionally launching a two million dollar awareness program for specialists and groups to create informative material about using AI responsibly. This project will benefit educational bodies focused on educating computer science.
Platform Protection
The platform has defended its safety measures, during debate over intentions to lay off a large number of review team members in the United Kingdom. It is planning to reduce hundreds of positions in its content moderation division in the UK capital, with worker representatives and online safety experts voicing alarm that humans are being replaced by AI moderation.
A senior executive explained that people-led review would remain essential, but AI can shield workers by filtering out the most harmful content prior to it has to be seen by humans. TikTok reported a notable drop in explicit and harmful content seen by human moderators over the last 12 months due to reliance on its machine learning processes.
“We think that it’s essential to integrate humans and technology to ensure user safety,” the official commented. “We’ll have humans as integral to the approach, but we also think it’s extremely critical to reduce exposure to unsafe media as swiftly, which is why a lot of the machine support is really helping us operate efficiently.”
